Above the waterline · what a brand sees
The tip is what you see.
This is the whole Amazon business as most owners experience it: a dashboard, a rank, a review count. It's about a tenth of what's actually going on.
You get these in a one-page monthly report, with a short note every week. The rest of this page is how they move.
The weekly rhythm.
What gets done on your account every week, whether or not anything is on fire.
- Account health checkPolicy, IPI, late shipment, ODR
- Search Query Performance reviewShare of clicks and purchases by query
- Rank tracking on core keywordsOrganic and sponsored, by ASIN
- PPC bid and budget passEvery campaign, every week
- Search term harvesting and negatives
- Price and offer monitoringWho else is on the listing, at what price
- Suppressed and stranded inventory sweep
- New review readComplaints become listing fixes
- Weekly note to you in SlackWhat moved, what we did, what's next
9 tasks · weekly
Why people buy when they land.
Copy, images and A+ are the only part of Amazon a shopper actually reads. Most of this happens once per ASIN, then gets re-checked as Amazon changes.
- Keyword research and mappingWhich terms go in title, bullets, backend
- Title, bullet and description rewrite
- Backend search terms and attributes
- Indexing checksAmazon quietly drops keywords
- Image stack briefSlot by slot, from your reviews and competitors' gaps
- Main image CTR tests
- A+ Content plan and layout
- Brand Story and Brand Store
- Variation and parent/child cleanup
- Catalog attribute fixesBrowse node, item type, compliance fields
- Competitor listing teardown
- Before/after tracking on every change
12 tasks · per ASIN, then maintained
Paying for the right clicks only.
Ads are where an account leaks money fastest. The structure is built for profit, not for spend, and reported against your total sales so you always see the real cost of growth.
- Campaign architectureExact, phrase, broad, auto, product targeting, split by goal
- Sponsored Products, Brands and Display
- Bid optimization by placement
- Budget pacing and dayparting
- Negative keyword and ASIN lists
- Search term harvesting into exact campaigns
- Launch and ranking campaigns for new ASINs
- Brand defense on your own name
- Competitor conquesting where it pays
- TACoS reportingAd spend against total sales, not just ACoS
10 tasks · weekly and monthly
Keeping product in stock and fees honest.
The layer agencies skip because it isn't marketing. It's also where a stockout erases three months of ranking work.
- FBA inventory and days-of-supply tracking
- Restock recommendations and shipment plans
- Stranded and unfulfillable inventory fixes
- Storage and aged-inventory fee watch
- FBA fee and dimension auditsWrong measurements cost real money
- Reimbursement claimsLost, damaged, overcharged
- Promotions, coupons and deal calendar
- Subscribe & Save setup where it fits
- Multi-channel fulfillment setupShopify orders shipped from FBA, on request
9 tasks · monthly, and whenever a shipment moves
The part that keeps the whole thing afloat.
Nobody sees this layer until something breaks. It's the deepest part of the iceberg and the one we take most seriously, because one suppression can undo a year of work above it.
- Listing suppression and reinstatement
- Account suspension appeals and plans of action
- Policy violation and IP complaint responses
- Brand Registry setup and troubleshooting
- Transparency enrollment and brand protection
- Unauthorized-seller cleanup
- Brand name and catalog ownership fixes
- Seller Support case managementOpened, escalated, closed, documented
- Compliance documentationSafety, certifications, insurance on file
- Hijacker and counterfeit monitoring
10 tasks · as needed, and always watched
The bottom · 50 tasks, six numbers
You look at the tip. We live in the rest.
Send us one ASIN. We'll tell you which of these fifty is costing you sales right now, in writing, for free.
Get a free audit