Amazon growth partner · The work beneath your results
Your sales are the tip. We do everything underneath.
Impressions, clicks and purchases are what a brand sees. Underneath sit the listings, the ads, the creative briefs and the account fights that make them move. You see the results. We do everything underneath, every day.
Written audit. No sales call required.
Just below the surface
Four numbers. The same ones Amazon reports.
Every shopper goes through the same four steps. Amazon shows you the count at each one. We work the step that's leaking, and you watch the number move.
The mass underneath
Full-service Seller Central management.
Every pillar of an Amazon account, including the ones most agencies leave to you. Take all of it, or start with the one that hurts.
Account management
One brand manager owns your account and runs all of the below on a weekly cadence, with a monthly report you can read in five minutes.
- Catalog & variations
- Inventory & FBA health
- Weekly KPI reporting
- Brand Registry
Advertising management
Sponsored Products, Brands and Display. Structure, bids, negatives and budgets worked every week and reported as TACoS and profit.
- Campaign structure
- Search term harvesting
- Bid & budget optimization
- Dayparting
Search optimization
Titles, bullets and backend terms built from the queries that already convert for you, then indexed, ranked and re-checked.
- Keyword mapping
- Indexing checks
- Search Query Performance
- Rank tracking
Listing optimization
A full rebuild of your listings: copy, image brief, A+ plan and keyword map. Start with a fixed-scope Listing Overhaul on up to three ASINs, so you see the work before anything monthly.
- Copy rewrite
- Image stack brief
- A+ content plan
- Before/after tracking
Creative direction
Slot-by-slot briefs written from your reviews and your competitors' weak spots, then produced by our design partner.
- Listing images
- A+ & Brand Story
- Brand Store
- Main image CTR tests
Account health & appeals
Suppressed listings, policy flags and Seller Support cases, handled by people who have filed these appeals and won them.
- Listing reinstatement
- Account suspension appeals
- Brand name changes
- Reimbursements
Deeper · why us
We sell on Amazon too. We've been on your side of the account.
Most agencies read about Amazon's changes. We get the same emails you do. Every tactic we bring to your account was tested with our own money before it ever touched yours.
Before AMZ Iceberg, our founder spent seven years running Amazon for a national brand: Brand Registry and Transparency rollout, unauthorized-seller cleanup, catalog, ads and inventory. The details are for the call.
Every account gets a person who knows it, not a ticket number.
How it starts
Audit first. Then an overhaul. Then the account.
You don't hand your account to a stranger. You see the work on a few ASINs before anyone talks about the whole catalog.
Written listing audit
Send one ASIN. You get a short written audit: what's costing you sales, with numbers, and one fix you can make today.
Listing Overhaul
A one-time, fixed-price rebuild of up to three ASINs: keyword research, title, bullets, description, backend terms and an image brief. A+ design and photography are separate, so the scope is never fuzzy.
Monthly management
Two plans. Listing Management keeps your catalog optimized and healthy. Growth adds full PPC management and a monthly creative credit. Flat monthly fee, short initial term, then month to month.
Free listing audit
Send us one ASIN. We'll tell you what we'd fix.
Paste in one listing. Within a few business days you get a written two-page review from someone who runs this same audit on his own products every week. No call to book, no pitch deck. If it's useful, we talk. If not, you still have the audit.
- What's holding back your clicks or conversion, with the numbers
- One change you can make yourself this week
- What we'd do next, if you want us to
Got it
Thanks. We'll pull the listing and send your audit within a few business days.
If you don't hear from us within a week, something went wrong; email hello@amziceberg.com and we'll sort it out.
The bottom · questions
Things brands ask before they send an ASIN.
Do you sell in my category?
Possibly. We sell on Amazon too, and we'll tell you exactly where before you sign anything. If there's overlap you're not comfortable with, say so and we'll be honest about whether we're the right fit.
What's included, and what isn't?
Included: account management, PPC, SEO, listing optimization, creative direction and troubleshooting. Not included by default: buyer messages, returns and replacements, multi-channel fulfillment and warehouse work. Those are available as a separate add-on so the line is never fuzzy.
How do you charge?
A flat monthly fee based on catalog size and whether we run ads, never a percentage of your sales. We don't publish the numbers because every account is scoped, but you'll have them in writing before anything starts.
Am I locked into a long contract?
No. A short initial term so the work has time to show, then month to month with notice. If it isn't working, you leave.
Who actually does the work?
A dedicated brand manager on your account, a PPC specialist across accounts and a design partner for creative. You'll know their names, and the founder stays close to every account.
What does the free audit cost me?
One ASIN and an email address. It's written, not a sales call, and the one quick fix in it is yours whether or not you ever hire us.